What is Copy-Kids?


What is Copy-Kids?

Copy-Kids is a media company producing video that encourages positive habits in young children, by watching and copying other kids. Copy-Kids unique content — DVD, online and TV — helps parents get their children hooked on healthy and positive habits.

Produced for children aged 6 months to 5 years, Copy-Kids innovative video is fun and compelling for both children and parents.

Copy-Kids launched in January 2012 with our first DVD — Copy-Kids Eat Fruits and Vegetables.

The DVD features 12 x 7 minute chapters, one for each of twelve fruits & veggies:

bell pepper
bananas
oranges
carrots
strawberries
avocado
raspberries
tomatoes
apples
broccoli
cucumber
blueberries

Each chapters features several adorable and entertaining children aged 9 months to 4 years, eating with joy and delight. It’s a simple but revolutionary tool for parents who want their kids to develop a life-long habit of healthy eating. The DVD includes an on-camera discussion about healthy eating with renowned pediatrician Dr. Jay Gordon, plus a section of delightful outtakes.

About the Creator:

The genesis for the project came when Cai Dixon noticed her young daughter was more willing to try new fruits and vegetables when she saw another child eating them. Bella liked to copy. Dixon wondered if the experience had to be live, or if a video of children eating fruits and vegetables would also work? “It did, and not just with Bella,” recalls Dixon. And so a concept was born: Find children who LOVE to eat fruits and veggies, film them eating them – and make the video available to parents. It’s that simple. Says Dixon, “I never would have expected my child to eat raw broccoli – but she demanded it as soon as she saw another child eating it on TV. Now it is one of her favorite vegetables.”

About the Director:

Director Malona Badelt was volunteering at an orphanage in Ghana when she was asked to direct Copy-Kids. She literally got off the plane in LA and drove to a test shoot that same day. She fell in love with the project and was able to coax the most amazing performances out of each cast member. It’s unscripted and quirky, with children behaving authentically, which gives it surprise and comedy. “I would never have gotten such amazing performances if the video had been scripted,” says Badelt. “Each child brought his or her own piece of magic to the project.”

For parents, the DVD also features an interview with renowned pediatrician Dr. Jay Gordon, MD, FAAP, author of Good Food Today, Great Kids Tomorrow. He talks about childhood overweight and obesity, suggests ways that parents can get their children to make healthier food choices, and explains why Copy-Kids is such a powerful idea, noting “That’s just the way kids are, they love to copy other kids.”

My little man Jp LOVES his fruit, and pretty much all other foods…except veggies!! It is a struggle to get him to eat pretty much anything green. I am really hoping that by watching this DVD  he will start to WANT to copy all the kiddos on the screen!! I am so excited to partner with Copy-Kids for this post series and GIVEAWAY!! So keep your eyes out for that opening in the next couple of weeks. In the mean time, head over to Copy-Kids.com and check out their great site!!!

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